The CIV at Fruitlogistica Berlin 2017

The fourth “Modì® meeting” greets the new licensees of Dole Chile and Freshmax New Zealand
Tagliani, president: "Berlin showcase of our projects around the world"
Soattin, general manager: “Modì a fruit of international appeal”

The "three-day event" of Fruit Logistica in Germany proved positive for the CIV-Consorzio Italiano Vivaisti [Italian Growers Consortium] which had its own exhibition space to showcase the latest new eco-sustainable varieties (apples, pears, strawberries) with low environmental impact. “This edition of FRUIT LOGISTICA 2017', declares Pier Filippo Tagliani, President of the CIV Consortium, 'was a great opportunity for CIV to get up-to-date with its Italian and international partners, as well as an important showcase for the CIV's latest products and a chance to make numerous new international contacts for the development of its projects around the world.'

Mela Modi® is growing internationally – The fourth "Modi International Meeting" in Berlin

During Fruitlogistica, the CIV – patent owner of the Civg198*/Modì® variety - organised the fourth "Modi International Meeting" (the third edition to be held in Berlin), an opportunity for the partners to debate on developing the cultivation of apples worldwide coordinating and mutually reinforcing, with full regard to environmental sustainability. Modì® apple tree is a plant easily manageable, requiring fewer interventions in the orchard and a significantly lower level of input generally.
The main objective is simply to develop the brand Modì® and to fully share "best practice" in the area of marketing & production technology. Modì® partners in Europe, Turkey, Serbia, the United States, Australia and Uruguay have warmly greeted the new licensees of DOLE CHILE and FRESHMAX NEW ZEALAND.
“Modì® proves to be more and more a fruit of international appeal - says Marica Soattin, CIV General Manager - with its special green soul that makes it unique in the fruit sector and highly distinctive. Our aim over the next three years is to achieve a production of around 1,000 hectares with a global yield of approximately 30,000 tons”.