Modi® Apple Australia: partnership with BCNA

Proudly Supporting Breast Cancer Network Australia
Freshmax Australia’s apple brand Modi® Apple is proud to announce a new corporate partnership with Breast Cancer Network Australia (BCNA) for its 2020 brand marketing campaign. Breast Cancer Network Australia (BCNA) is Australia’s leading breast cancer consumer organisation working tirelessly to ensure Australians affected by breast cancer receive the very best care.
With the advent of changing health conditions, they are relying more than ever on the support of partners and community to continue their efforts.  Thanks to this kind of partnership, BCNA is enable to continue to offer resources like  Telephone Helpline and My Journey online tool to provide up-to-date information and support. BCNA is excited to play such a vital role in Modi® Apple’s new marketing campaign which will help those affected by breast cancer get the support they need.
The 2019 Modi® Apple marketing campaign was pivotal for the brand with the launch of its new tagline ‘Every bite a masterpiece™’ and was well received nationally. The 2020 Modi® Apple marketing program will focus on a holistic approach towards aligning the brand identity of Modi® Apple with the vision of BCNA. As an integral part of the 2020 campaign, the partnership will be promoted in all marketing activities. All collaterals, including packaging, will bear the BCNA logo.
It also will be creating a fundraising campaign on own social media channels and YouTube, encouraging people to donate to this amazing cause. This all happens in conjunction with a targeted multi-channel campaign with BCNA.