The fifth Modi® Apple International Meeting in 2018 BERLIN Fruit Logistica Exhibition

PIAZZA ITALIA, CIV - Hall 2.2 Stand A-04.
During the 2018 Berlin Fruit Logistica Exhibition it has been held the fifth Modi® Apple International Meeting organized by CIV, owner of the Civg198pvr apple variety patent and of the Modì® brand with which it is marketed around the world. As usual once a year the International Licensees met all together in order to develop the Modì® brand and to share the best practices in marketing and production technologies in complete respect for environmental sustainability.

A very warm welcome has been extended by all Modì® apple International Licensees (Europe, Turkey, Serbia, United States, Australia, Uruguay, Chile and New Zealand) to the new Indian commercial partner I.G. INTERNATIONAL Pvt Ltd, whose Managing Director dr. Tarun Arora was present at the meeting in Berlin, where he spoke about the recently-signed agreement with CIV and the relative launch and development plan of the Modìciv™ brand on the Indian market. "This commercial Partnership - explained the CIV Chairman Pier Filippo Tagliani - foresees for 2018 a supply-programme shared between several International Licensees (i.e.: Europe, Turkey, Australia, Chile, and others) and a targeted programme of Promo-Communication Initiatives and Marketing Events to properly support the Modìciv™ brand within the Indian territory with the main local Retail chains (i.e.: Reliance and Tesco, amongst others)".