Modi® apple is landing on the Indian subcontinent too

The main objective is simply to develop the apple brand Modì® and to fully share "best practice" in the area of marketing & production technology.
Modì® apple Partners in Europe, Turkey, Serbia, the United States, Australia, Uruguay, Chile and New Zealand will warmly greet the new Indian Commercial Partner I.G. INTERNATIONAL. In fact, the apple Project (apple variety Civg198 and trademark Modì®) has been landed on the Indian subcontinent too. Recently the Chairman of CIV - Consorzio Italiano Vivaisti - Pier Filippo Tagliani and the Director of I.G. INTERNATIONAL Pvt Ltd Tarun Arora have officially signed a Commercial Partnership Agreement to develop the Modìciv™ apple brand in India.

I.G. International Pvt Ltd has been appointed as an officially Authorized Distributor in India of the apples branded Modìciv™ , supporting CIV gradually to reach the shared goal of appropriately positioning the apple and developing it in the Indian market through the main distribution channels of Retail/Normal Trade/Ho.Re.Ca. 

IG International Pvt. Ltd. has established a strong and consolidated fresh produce procurement & handling capacities for over 31 varieties of fruits from 22 Countries by satisfying the diversified tastes of the Indian markets. This agreement represents the first important step towards the systematic, structured development of the Modìciv® apple brand in the Indian market.

The International apple Project (Civg198 and Modi® are respectively an apple variety and a trademark owned by CIV) has numerous Licensees/Partners (for Production and/or Commercialization) in the Northern and Southern Hemispheres with the aim over the next three years to achieve a production of around 1,000 hectares with a global yield of approximately 30,000 tons”.